News Release

ALL Campuses

Cerro Coso to Launch New Logo Identity

Ridgecrest, CA – October 20, 2005

Caption: (L to R) A poster of the new Cerro Coso Logo is being held by designer and College employee Cori Ratliff. Also pictured is Dr. Sharon K. Dyer, President of Cerro Coso Community College holding the new logo identity printed on College letterhead, envelopes, business cards and labels. The new logo will launch on November 1 and will be used on all communications from the College.

Cerro Coso Community College will launch a new Logo Identity beginning November 1, 2005. The innovative look of the new logo will prove to reflect the growth and development of the College. Nearly 90 logo entries were submitted for the logo contest that was conducted January through July of 2005. The winning logo was submitted by Cerro Coso employee Cori Ratliff, Instructional Design Specialist at the Indian Wells Valley Campus, in Ridgecrest.

The winning logo design was inspired by the school mascot, a coyote, and the Sierra Nevada's. Cerro Coso Community College encompasses a vast 18,000 square mile service area, and the one unifying element throughout the College geographic area is the Sierra Nevada mountain range.

"Since the Sierras are found in all the campus locations they were a natural fit. The "swish" is actually meant to be a subtle reference to the seasonal wind at all of the campuses, and of course the coyote is representative of the school mascot. My goal in designing a logo was to design an image that could easily represent any of campus of Cerro Coso, and serve to unify the college communities. I also hoped to bring a fresh new look to Cerro Coso and hopefully design a mark that students and college personnel could identify with and be proud of," stated designer Cori Ratliff.

"This is a whole new era for Cerro Coso," stated Dr. Sharon K. Dyer, President of Cerro Coso Community College. "It's the perfect time to launch a new look, one that matches our unique identity and mission. 'We wanted to incorporate a sense of connection between all of our campuses, and this logo reflects the dynamics of the college. The contemporary treatment of the logo reflects a very progressive feel" Dyer continued.

"The new logo has been officially adopted and will be used on all communications, including advertising and marketing materials distributed by the College." stated Joann Handeland, Director of Information, Cerro Coso. "With fluid movement the new logo defines a college in motion", Handeland concluded.
 

FOR FURTHER INFORMATION, PLEASE CONTACT:
Joann Handeland, Director of Facilities Development and Services (760) 384-6230